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Kāinga Ora took over the Winton ‘Lakeside’ development in Te Kauwhata in 2020 and required a repositioning of the proposed housing project. Our initial task was to differentiate the Lakeside community in a crowded market, and create an aspirational brand that didn’t resort to the traditional subdivision clichés.

That little fellow hiding in the logo is the mātātā, a native bird that nests in the reeds on the lake edge. 

Kāinga Ora 
Te Kauwhata – Lakeside


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