Pavé International tasked us to reintroduce Mr Reach to the Australian and New Zealand markets and launch the brand into a completely new category with Reach Toothpaste.
The campaign featured two new TV commercials, outdoor, social cartoons, and a viral stunt campaign that went slightly out of control and we can’t show here for legal reasons.
Outdoor motorway advertising.
When the New Zealand national rugby team played their traditional foes at Eden Park in Auckland, we used outdoor advertising near the stadium and gave our man an appropriate shirt for a change.
There was range of ‘Hard To Reach’ single panel cartoons across social media.
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Product presenter box (adapted for the Australian market)
Product advertising (adapted for the Australian market)